News

Valley Breeze to launch adQ classified site

Rhode Island weekly group picks adQ: Intelligent classifieds to drive revenue

For Immediate Release
Contact: Sue Tremblay, 401-935-9414

PROVIDENCE, R.I. (January, 2007) -- Creative Circle Advertising Solutions, Inc. (CCAS), developer of innovative internet software for media companies, announced that it will soon launch its self-serve classifieds solution for the Valley Breeze Newspapers in Rhode Island. The adQ web entry software will integrate with the papers' MediaSpan classified system (formerly Harris/Baseview), flowing ads created on the web into the production and billing process.

CCAS has developed a suite of products which generate revenue and increase readership, each in response to specific clients' needs. Creative Circle's flagship product, adQ, is a web-entry classified solution that helps users write more effective classifieds through an easy-to-use and fun interface. Users have the ability compare upsell opportunities and see the composed ad in the specific typography of the newspaper. The result is more sales, longer ads and fewer typos or corrections than with other web entry systems.

Ads can also be hosted online through adQ's searchable web display product, which enhances the shopping experience by displaying classifieds more like an attractive display ad.

Creative Circle also offers a 24/7 call center and the ability to provide review and approval of classified ads and user-submitted content.

"We love helping smaller papers and family owned newspapers grow and succeed," said Bill Ostendorf, CEO of CCAS and founder of Creative Circle Media Consulting, which also led a redesign of the papers' printed classified sections. "adQ should help this growing group of free weeklies to significantly increase its classified revenue through new, zoned classified sections that cover most of northern Rhode Island."

CCAS also offers two other solutions to drive traffic and build revenue at media web sites.

communityQ provides an easy-to-use interface for users to submit stories, photos, blogs and events. communityQ is being deployed by the Chicago Tribune in Chicago's suburban ring at www.Triblocal.com and is used by several other newspapers, including the North Jersey Media Group at www.mycommunity.com.

websiteQ is a flexible content-management system that allows a media staff to quickly alter the layout and emphasis of news, photos, calendars and more. Dynamic content and ad positions are managed through an easy-to-use interface, resulting in a fresh website at any time.