News

Creative Circle Advertising Solutions Introduces adQ to West Coast, signing NBC 7/39 San Diego

adQ enables NBC to feature a classified advertising marketplace on its Web site

For Immediate Release
Contact: Bill Ostendorf, 401-272-1122

PROVIDENCE, R.I. (September 1, 2006) -- Creative Circle Advertising Solutions, the expert in classified advertising systems, has signed its second television news station client, NBC 7/39 San Diego. Its flagship product, adQ, has become a popular classified ad-taking solution for newspaper Web sites across the nation, but broadcast media companies have become an emerging market for CCAS.

"We considered introducing a classified advertising system to our Web site for years, but were never satisfied with the quality of the products out there," said Sean Monzet, Digital Media Account Manager for NBC 7/39 San Diego. "NBC10's successful adoption of adQ in Southern New England convinced us that this was the right system and the right time to break into the classified advertising market."

adQ is a Web-entry system targeting private party classifieds for media outlets including newspapers and broadcast stations that help users write more effective ads, resulting in longer ads and more revenue. The CCAS's content-rich solution has been widely praised for its user interface and ease of use. The software overcomes a major barrier faced by Web ad entry - it can accommodate the large number of casual advertisers who do not know what to say in their ads.

CCAS signed its first broadcast client, NBC10 Providence, in April of 2006, addressing its need for a low maintenance and user-friendly online product. This opened the doors for the virtually untapped broadcast market in classified advertising systems.

"Early on we realized adQ was not just a better way for newspapers to take classified ads, but also to allow broadcast media to break into a market previously reserved for the print media," said Bill Ostendorf, President of Creative Circle Media Consulting. "NBC10 was a pioneer by being the first station to implement adQ. It's a move that's now sparking a trend of television stations' Web sites becoming major classified advertising players."

Creative Circle Advertising Solutions provides other media products such as CommunityConnection, a participatory journalism forum in which any member of an online community can sign up and share stories, event announcements, photos or blogs, as well as host debates.

About Creative Circle Advertising Solutions
Creative Circle Advertising Solutions, Inc. is a joint venture between Creative Circle Media Consulting, Inc. and Sprintout Internet Services. Creative Circle Media Consulting has a 25-year history of providing more than 80 media companies on three continents with management, training, marketing, branding, outsourcing and design innovations. The firm has led more than 100 redesigns of newspapers, classified sections, web sites and magazines. Ostendorf, who is also president of the consulting firm, has led more than 400 seminars in 20 countries and is a prolific writer for industry publications. For more information, visit www.creativecirclemedia.com.