News

West Australia Newspapers chooses Creative Circle for community journalism project

Industry leader's newest innovation: user-submitted content

For Immediate Release
Contact: Sue Tremblay, 401-935-9414

PROVIDENCE, R.I. (April, 2007) -- Creative Circle Advertising Solutions, Inc. (CCAS), developer of innovative internet software for media companies, announced today that West Australian Newspapers (WAN) has chosen its communityQ for their community journalism product.

"We are looking forward to bringing our wide-spread audiences together in one collective website that will serve a wide range of users across a large geographic area," said Gavin Burnett, General Manager - Online and E-Commerce for WAN. "We chose CCAS not only because of their superior technology solution but because of their expertise and long history of helping media outlets expand readership and grow profits."

"I'm thrilled that we were able to create this solution to serve readers and help WAN expand their reach," said Bill Ostendorf, CEO of CCAS who started his newspaper career as a suburban reporter at The Chicago Tribune. "We think there is a bright future for newspapers as they learn to involve readers and gather and distribute content in new ways."

The core of the WAN project is communityQ. communityQ provides an easy-to-use interface for users to submit stories, photos, blogs and events. The product is driving new traffic and creating new revenue for media partners.

CCAS has developed a suite of products which generate revenue and increase readership, each in response to specific clients' needs. Creative Circle's flagship product, adQ, is a web-entry classified solution that helps users write classifieds through an easy-to-use and fun interface. Users have the ability compare upsell opportunities and see the composed ad in the specific typography of the newspaper.

Creative Circle also offers a 24/7 call center and the ability to provide review and approval of classified ads and user-submitted content.

websiteQ is a content-management system for media staff to manage news topics, photo galleries, calendars and more. Content and ad positions can be managed through a simple user-interface, resulting in a fresh website at any time.

About West Australian Newspapers:
West Australian Newspapers Holdings Ltd is the leading media group in Western Australia. The flagship of the company is The West Australian daily newspaper which is published Monday to Saturday.

The West Australian was first published in 1833 and it now sells an average of approximately 200,000 copies Monday to Friday and 375,000 copies on a Saturday.The company also publishes The West Magazine which is inserted in the Saturday edition of The West Australian. The group's other publishing interests include 22 regional newspapers and magazines across the State, and three commercial printing plants. The group also operates a regional radio network covering the northern half of the State including Broome, Karratha, Port Hedland and Geraldton. The group also has a 50% interest in the Hoyts Cinemas Group which operates 55 cinemas in Australia and New Zealand. Hoyts also operates Hoyts Film Distribution and Val Morgan Cinema Advertising.

For more information, log on to: http://thewest.com.au.