News

Albuquerque Publishing Company chooses adQ: Intelligent classifieds

Publisher of Albuquerque Journal and The Albuquerque Tribune will upgrade their online classifieds

For Immediate Release
Contact: Sue Tremblay, 401-935-9414

PROVIDENCE, R.I. (April, 2007) -- Creative Circle Advertising Solutions, Inc. (CCAS), developer of innovative internet software for media companies, will provide its industry leading web entry system the Albuquerque Publishing Company.

adQ, is a web-entry classified solution that helps users write more effective classifieds through an easy-to-use and fun interface. Users have the ability compare upsell opportunities and see the composed ad in the specific typography of the newspaper. Ads can also be hosted online through adQ's searchable web display product, which enhances the shopping experience by displaying classifieds more like an attractive display ad.

"We guaranteed the Albuquerque Publishing Company that adQ would grow revenues over their existing web entry system. Our research shows that roughly 60% of users give up when visiting a newspaper site to place a classified ad. adQ can cut that abandonment rate in half, significantly growing revenue," said Bill Ostendorf, CEO of CCAS. "We are very confident that any newspaper would increase classified revenue by simply switching from their current web entry system."

CCAS also offers a 24/7 call center and the ability to provide review and approval of classified ads and user-submitted content.

CCAS also offers two other solutions to drive traffic and build revenue at media web sites.

communityQ provides an easy-to-use interface for users to submit stories, photos, blogs and events. communityQ is being deployed by the Chicago Tribune in Chicago's suburban ring at www.Triblocal.com and is used by several other newspapers, including the North Jersey Media Group at www.mycommunity.com.

websiteQ is a flexible content-management system that allows a media staff to quickly alter the layout and emphasis of news, photos, calendars and more. Dynamic content and ad positions are managed through an easy-to-use interface, resulting in a fresh website at any time.